The Katafy blog
Short-form video in Africa, clipping campaigns for brands, and guides for clippers who want to earn.
Honest numbers on what short-form clipping campaigns cost in Kenya: budget-to-views maths, cost per 1,000 verified views, what sits inside the budget, and how clipping compares to influencer posts and paid ads.
Read article →Meta ads, Google Search or clipping? Published Kenyan CPM and CPC rates, what KES 75,000 buys on each, and how to decide. Targets, not guarantees.
Read article →Clipping in Africa explained: why brands and global creators are paying African clippers per verified view, who is building the market in Kenya and Nigeria, what it costs in KES and USD, and how to start.
Read article →How pay-per-view UGC clipping works in Africa: brands set a rate per 1,000 verified views, Kenyan creators clip and post from home. What it costs, how clippers get paid, and the guardrails.
Read article →From Selena Gomez to Ice Spice and podcaster Bobbi Althoff, women creators are using clipping networks to get big. What's confirmed, what's hype, and how Kenyan women founders and creators can use the same playbook.
Read article →IShowSpeed's January 2026 Nairobi stream was the biggest subscriber jump of his Africa tour. Here's what IRL streaming in Kenya, and the clips that carried it, teach Kenyan brands about short-form reach.
Read article →MrBeast built the first of his 100 African wells in Kenya, and paid over 1,000 clippers to spread his content. Here's the clipping playbook behind his reach, and how Kenyan brands can use it.
Read article →Traditional marketing agencies were built for TV slots and billboards. A modern marketing agency in Kenya combines AI tools, short-form clipping and creator networks. Here's what that means and what to ask for.
Read article →CEOs, marketing heads and procurement leads don't switch off after work. The data shows B2B decision-makers use TikTok, YouTube and Instagram to discover products, and what that means for Kenyan brands.
Read article →A clipping agency turns your long videos into short clips posted by a network of creators, and you pay per view. Here's how clipping works for Kenyan and African brands in 2026.
Read article →Clipping is one of the easiest online side hustles in Kenya. Learn how clipping works, what clippers earn per 1,000 views, the tools you need, and how to get your first payout.
Read article →TikTok, Reels and Shorts are where African audiences spend their attention. Key 2026 statistics for Kenya, Nigeria and South Africa, and what brands should do about it.
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