About Katafy
The biggest names online don't wait to go viral. They pay armies of clippers to make it happen. Katafy is bringing that engine to Africa, built for our creators, our languages and our brands.
It already works
From the world's biggest YouTuber to chart-topping artists and AI startups, clipping has quietly become one of the most powerful growth channels on the internet. Here's what the press is reporting.
clippers post short versions of his videos, paid through the startup Clipping at $50 per 100,000 views. He has since launched his own clipping marketplace, Vyro.
editors on the roster of Clipping, the startup that counted IShowSpeed, MrBeast and Plaqueboymax among its creator clients.
Singer and Rare Beauty founder. Clipping Culture's case studies for artists including Selena Gomez and the Rolling Stones generated tens of millions of views across thousands of videos.
per 100,000 views offered to clippers by the AI video company in a campaign on Clipping.net. Brands from Sony and Fox to the NFL are buying the same format.
views generated by a clipping campaign that cost $10,000.
clippers hired by the AI startup to build its distribution, one of the clearest brand examples of clipping as a growth channel.
Women are running the playbook too
Read: how women creators use clipping →
Clipping campaigns for artists including Gomez generated tens of millions of views.
Variety ↗
Named among artists who have benefited from the clipping startup Clipping's services.
Bloomberg ↗
Her projects are among the creator-led work clippers have amplified.
The Hollywood Reporter ↗Figures as reported by the outlets linked. Katafy isn't affiliated with the creators or companies named.
Why Katafy exists
Kenyan attention has moved to short-form: 18.4 million adults are reachable on TikTok, while mainstream ad spend fell 22% in 2025. Yet the clipping playbook reshaping the West barely exists here.
Go on, take a swing
Billboards and paid ads are rented attention. Grab the sword and cut through it.
A clip lives on a creator's page after your budget is spent, and people keep finding it.
Interactive · illustrative model
Illustrative model, not campaign data.
The founder
Founder & CEO, Katafy · Nairobi
Leads Katafy's campaign strategy, clipper network and brand partnerships.
What we stand for
Every clip reviewed and every view checked before a single shilling is paid.
English, Swahili and other local languages. Content that sounds like the people watching it.
Clear rates, fast M-Pesa payouts, and a path to VIP campaigns for the best.
Paid clips carry disclosure labels, and every result is in the report.
The engine behind the internet's biggest names, now built for African brands.
